Retail / Leisure


The Bio

the company

Founded in 1930, ODEON is the largest and best-known cinema chain in the UK and Ireland. Since then, the world-famous ODEON cinema in Leicester Square has hosted hundreds of Europe’s biggest film premieres and is now the first Dolby Cinema™ in the UK.

The brand was established as not only somewhere to watch films, but somewhere to experience them too. 

Corp ID

the brand

Project #

Project details

the brief

Having already supplied ODEON employees with their uniform for two years, Beat Concepts was given the opportunity to redesign the range in 2016 with a view to launching it nationally the following year. 

The Folio

How we helped


The new range was rolled out nationally across 110 cinemas in 2017. Branded with the ODEON colours, the uniform was made from quality high-performance materials and used a new 3D reflective branding technique including a reflective ‘O’ on the garment’s sleeve – a nod to the grandeur of the famous Hollywood sign.

The feedback from this widespread rollout was so positive that we worked with ODEON again in 2019 on the launch of its LUXE brand. Here our team helped to create products for the new range by making sure they were in keeping with the rest of the branding. We continue to supply this new range as part of our overall ODEON portfolio. 

As with all our stock, we have a UK-based dedicated customer service team that operates a fully managed online portal enabling users to order directly from within and outside of the UK. All sites can expect to receive their orders within 48 hours.

Beat Concepts are a breath of fresh air and a pleasure to work with, nothing is ever too much trouble and their team are always happy to help. We had a string of bad experiences with our previous supplier and now working with Beat Concepts I can be a lot more relaxed that the account is running smoothly with stock levels adequately managed.


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